Goal: Understand the UX of each competitor website (for both Desktop and Mobile)

Competitor Type Location Product Offering Price Website Business Size Target Audience Unique Value Proposition First Impressions Interaction Visual Design
Nitehawk Cinemas Direct Not Local Dine In Movies $$ https://nitehawkcinema.com/williamsburg/ Small Millennials and Gen Z Small, eclectic, theater showing both blockbuster and indie films. Serving curated craft food and cocktails. Sidebar navigation is an interesting design pattern not used as often any more.
Site is well designed visually (especially in terms of color).
Not quite as immersive because the site doesn’t fill the viewport. Easier to use, but still is a little confusing to navigate due to the way the text is laid out on and around each title card. Additionally the film filtering is a little difficult to understand at first glance/ use. Site is well designed visually (especially in terms of color).
Not quite as immersive because the site doesn’t fill the viewport.
Envision Cinemas Direct Local Dine In Movies $$ https://www.envisioncinemas.com/blueash/ Small Families Small theater with a warm family friendly atmosphere showing blockbuster fare. Site is down because of theater closure due to covid. — —
AMC Indirect (No Dine In Option) Local Movies $$ https://www.amctheatres.com/ Large Movie Goers Large movie theater chain showing blockbuster fare, with the usual Color scheme helps site feel cinematic. Navigation carousel is a little odd. You scroll left to find buttons to take you to all movies. Search is on it’s own page, and loads too slowly. Layout and color scheme are good. Movie carousel having the movie in focus as a large blurred background distracting.
Cineopolis Direct Not Local Dine In Movies $$ https://cinepolisusa.com/movies/now-playing Medium Movie Goers Medium movie chain know for it’s food, drink, and experience. Too many violators. Violator pops are unacceptable. Browsing for movies is not intuitive and showtimes sorting is confusing. Scrolling banners use images that are cut off and obscure text or the main characters faces. Doesn’t seem to have a distinct color scheme or feel.
Aspects of visual design seem unrefined.
IPIC Direct Not Local Dine In Movies $$ https://www.ipic.com/fort_lee_hudson_lights/movies?siteId=14&date=20220401 Medium Movie Goers Medium movie chain know for it’s food, drink, and experience. Commercial banner element on homepage takes up almost the entire viewport. Movies seem to be organized 4 at a time in a carousel in no particular order. Very difficult to find what you are looking for. Color scheme and layout are clean and organized but don’t really stand out.
Flixter Indirect Movie Showtime Finder Free (Ads) https://www.flixster.com/ Large Movie Goers A movie rating and showtime database. Movies are front and center on the home screen. There are many movies shown in each of 3 categories. Each category is organized into a carousel that is organized fairly intuitively. Color scheme and layout are very minimal and clear, but also a little simplistic.
Netflix Reference (Very Indirect) Streaming service Subscription https://www.netflix.com/ Large Streaming Watchers Large streaming service. Very immersive organized and attractive. Smooth, intuitive and easy to use. Categories are well laid out and quickly browseable. Color scheme and layout are very cinematic and immersive especially banner trailers.
Google Search Indirect Movie Showtime Finder Free https://www.google.com/search?q=movie+showtimes+cincinnati&sxsrf=APq-WBuZ9RDv2aNmooNnsjbQB65axrNovA%3A1649266185067&source=hp&ei=Cc5NYu2vAbXYytMPuveUiAk&iflsig=AHkkrS4AAAAAYk3cGayJQsffcMf58zt9M_-aQVJ3MWjw&oq=movie+showtiems&gs_lcp=Cgdnd3Mtd2l6EAMYATIKCAAQsQMQyQMQCjIFCAAQkgMyBAgAEAoyBAgAEAoyCgguEMcBEK8BEAoyBAgAEAoyCgguEMcBEK8BEAoyBAgAEAoyBAgAEAoyBAgAEAo6CwguEIAEEMcBEKMCOg4ILhCABBCxAxDHARCjAjoRCC4QgAQQsQMQgwEQxwEQowI6CwgAEIAEELEDEIMBOgsILhCxAxCDARDUAjoICAAQgAQQsQM6DgguEIAEELEDEIMBENQCOgUIABCABDoICAAQsQMQgwE6CAguEIAEELEDOggIABCABBDJAzoFCAAQsQM6CwgAEIAEELEDEMkDOgsILhCxAxDHARCjAjoLCC4QgAQQsQMQgwE6CAguELEDEIMBOgUILhCABDoLCC4QgAQQxwEQrwE6CggAEIAEEMkDEAo6BwgAEIAEEApQAFj5D2DoGGgAcAB4AIABsgGIAdkIkgEEMTQuMZgBAKABAQ&sclient=gws-wiz Large Large Search engine. Very organized and easy to access all the information at a glance. Quickly browseable; elements are laid out extremely intuitively. Plain, because it is Google themed, but dark mode feels pretty immersive and cinematic.